The Wolf – Partner With a World Class Gravel Experience
Date: September 5th, 2026
Location: Dronninglund, Northern Denmark

 

 

Welcome to The Wolf!

The Wolf is set to become one of the most memorable gravel events in Northern Europe. Taking place in the rugged, beautiful terrain around Dronninglund, the race offers a course that is unmistakably gravel—raw, demanding, and iconic. This is not a road race on dirt!

In 2026, the event will proudly join the UCI Gravel World Series, giving riders from all levels the opportunity to qualify for the UCI Gravel World Championships. This elevates the race into an international arena and attracts ambitious athletes from across Scandinavia and Northern Europe.

We expect a minimum of 700 participants, ranging from elite-level racers to dedicated amateurs. 

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More Than a Race – A Full Gravel Festival

The Wolf aims to redefine what riders can expect from a gravel event. Alongside the race, we’re creating a large scale expo and festival area, designed as a social hub where riders, teams, fans, and brands can meet before and after the event.

This is where conversations happen, products are tested, and long-lasting relationships are built. We aim to create an atmosphere that feels international, vibrant, and premium. Something that stands out in the European gravel scene.

 

 

 

Why Partner With Us?

Becoming a partner of The Wolf gives your brand access to a highly relevant audience with strong purchasing power, clear interests, and deep community loyalty. 

As our partner, you will benefit from:

 

Expo Presence

• Visibility in our large expo and festival area
• Space for product showcasing, demos, or rider activation
• Direct interaction with hundreds of motivated gravel riders

 

Media Exposure

• Promotion across our social media channels
• Inclusion in our newsletter leading up to the event
• Visibility on event-related content across platforms

 

Content Integration

We will produce:
• Youtube video before, under and after the race
• Podcast episodes leading up to the event
• On-site recordings and interviews on race day

Your brand wil have the chance to be integrated naturally into this content, giving you strong long term visibility.

 

Route Sponsorship Opportunities

For selected partners, we offer the possibility to “own” a segment of the course. A climb, a key gravel section, or a decisive race feature.
This is a premium exposure option that connects your brand directly to the racing experience.

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Let’s Build Something Exceptional

The Wolf is designed to grow into a flagship event in the European gravel scene. By joining us from the beginning, your brand becomes part of that journey. Helping shape an event that sets new standards for quality, atmosphere, and racing experience.

If you’re ready to explore partnership opportunities or would like to discuss ideas, we’d love to connect.

Let’s create an unforgettable gravel event together.